the "we" factor

when asked what your company makes, listen to your answer. if you say "they make shower curtains" instead of "we make shower courtains", you're in trouble. you're not being part of a team and it's time to evaluate why this is not happening and if there is a way to correct it. the minute you find yourself not wearing your company's t-shirt (metaphorically), you're bound to affect the morale of all of your team.